Kaohsiung Museum of Fine Arts 2021 Greeting Cards
高雄市立美術館|2021系列新年賀卡暨開幕請柬
CREDIT
Design Company ︎ Onion Design Associates
Creative Direction ︎ Andrew Wong, Janett Wang
Design ︎ Yang Fong Ming
Client ︎ Kaohsiung Museum of Fine Arts
Year ︎ 2021
BRIEF
經歷為期 7 個月的整修時間,慶祝館齡23年的高美館重新轉型與2021重新開館,成為更多元開放、當代、友善與可親近性的專業美術館。在硬體改革上高美館完成最具指標性的 104-105 展覽室「光間」改造,為國內第一個使用光膜系統打造的公立美術館,接連獲得諸多空間獎項,從內部展間至外部建築、景觀⋯等一系列的友善空間改造,重新找回高雄市民與高美館的連結。2021新年賀卡設計則依循光間為脈絡,連結重新開館的題材,提出「重生之光」為概念,翻轉傳統的賀年卡想像,藉由一系列簡約的色彩空間與視覺變化,找回民眾回到新美術館的期待與想像。
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