Founded in 2020 in Taipei, GUUD TEA & COMPANY is a hand-shaken beverage brand dedicated to sharing the pride of Taiwanese black tea with customers from all over. Striving to not only be good but even better, the brand embodies a commitment to quality and innovation.
At the heart of its identity is the "ENJOY FACE" logo—a smiling expression that captures the essence of enjoyment. This visual concept aligns with the brand’s spirit: “Savoring a cup of imagined goodness”, seamlessly blending Taiwan’s hand-shaken tea culture with the art of living.
2020 創立於台北的手搖飲品牌，GUUD TEA & COMPANY 谷得好好，期許讓來自各地的顧客都能品嚐到台灣紅茶的驕傲，同時追求成為好還要更好的手搖飲品牌，品牌Logo設計「ENJOY FACE」微笑笑臉所傳達的享受理念，連結品牌精神：「品嚐一杯想像中的美好」，連結手搖文化與生活美學。
Branding, Packaging
YEAR
2020
CLIENT
GUUD TEA & COMPANY
SECTORSFood & Drinks
AE&PM / BENJAMIN Nothing Creative Co.