金色三麥 品牌識別
Originally known as Le Blé d'Or, SUNMAI is an award-winning Taiwanese craft beer brand that has been shaping Taiwan’s craft beer culture for over 12 years, earning international recognition.
This rebranding project introduces the SUNMAI name to the market, redefining its identity with an original Asian perspective. The brand philosophy embraces a fusion of influences: a bold mix of traditions, rich and vibrant colors, Eastern notions of time and balance, minimalist Zen aesthetics, refined craftsmanship, and a deep respect for natural ingredients.
Rooted in German brewing traditions, infused with a modern Asian spirit, and crafted by passionate artisans blending local flavors, SUNMAI is not only expanding into the global market but also pushing its own creative boundaries.
金色三麥原名 Le blé d'or , 深耕台灣精釀啤酒文化超過12年，深獲多項國際比賽認可。這次的品牌再造計畫，以SUNMAI 英文名稱問市，重新描繪亞洲原創概念，其內涵論述納入了寬廣的混搭精神、濃郁的色彩氛圍、東方的時空觀念、雍容且中庸的質地、極簡的禪風意境、精緻的工藝精神、崇尚自然的原色原味…等等核心精神。以德國傳統啤酒釀造工藝為本，以新亞洲精神為質，以精釀在地口味的混搭創意職人為藝，面向國際市場，挑戰世界更挑戰自我。
Creative Direction / Andrew Wong, Janett Wang
Art Direction, Design / Yang Fong Ming
SERVICEBranding, Packaging
YEAR2015
CLIENTSUNMAI / Long Sun Brewing CO., LTD