台北市影片商業同業公會
Established in 1950, the Taipei Film Trade Association has a history spanning over 70 years. Originally named the China Film Trade Association, it was later renamed in accordance with the Business Association Act, reflecting its location in Taipei. The association’s members are the exclusive distributors and producers of both domestic and international films in Taiwan.
Its core activities include promoting film and television trade on both local and global scales, as well as providing impartial box office data for theaters across Taiwan.
For this redesign, we developed a new brand identity, including the logo and logotype. The logo integrates the association’s acronym with elements of data visualization and classic cinematic imagery, symbolizing its commitment to box office transparency and its vital role in the film industry.
台北市影片商業同業公會於1950年成立，距今已有70多年歷史。原名「中國影片商業公會」，後因設置於台北市，依商業公會法之規定改名為「台北市影片商業同業公會」，但所有會員皆為全台發行及製作中外影片之唯一片商。公會業務則以推廣國內外影視貿易，以及公正的全台影院票務數據統計⋯⋯等。我們為公會重新設計了品牌識別，標準字。品牌Logo結合了公會字母縮寫意象、數據圖表的元素與經典的影視表現，反映在公會實際運作的票務資訊透明等業務。
SERVICEBranding, Printing
YEAR2024
CLIENTTaipei Film Trade Association