豐辦桌 2026 「手傳手，味承味。」
As the brand continues to grow, Taiwanese Roadside Banquet (豐辦桌) enters its third year. This edition‘s theme centers on the concept of heritage— a passing of lifelong craft and flavor from seasoned master chefs to the next generation of cooks. It is a hope that the old recipes, culinary memories, and spirit of “Bando” need not fade into forgetting, but instead be carried forward and kept alive by those who follow.
The visual identity is built around the image of two hands in relay — through the overlapping and turning of palms, it speaks to the transmission of culinary mastery and the affirmation of flavor passed down through generations. Once again, a vintage visual language is reinterpreted through a contemporary lens, while holding fast to the exuberant energy and layered beauty that “Bando” has always embodied.
隨著品牌的成長茁壯，「豐辦桌」品牌迎向了第三個年頭，新一年度的主題以「傳承」為核心概念，意味著總鋪師們將畢生手藝、風味緩緩傳遞給新生代的廚師，期望這些古早菜系、料理記憶以及辦桌精神不再是遺忘凋零，而是由新一代廚師們接手繼續發揚光大。
視覺設計以「雙掌接力」為元素核心，藉由雙掌間的交疊與輪轉，隱含著廚藝精髓的傳遞與印證，再次以復古的視覺設計轉化為當代的視覺語言，且不忘呈現我們辦桌該有的歡騰熱鬧與繁複之美。
SERVICEKey Visual
YEAR2026
CLIENT豐辦桌 Taiwanses Roadside Banquet
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